The Michigan Wildlife Council was created in 2013 to implement and oversee a public education campaign about the importance of conservation and wildlife management to Michigan’s natural resources and outdoor traditions.
The council is a governor-appointed, nine-member public body established by Michigan Public Act No. 246 of 2013. The legislation updated the hunting and fishing license fee structure and requires the state Department of Natural Resources to use $1 from the sale of every license to fund the Michigan Wildlife Council public education campaign. The $1 share of each license sale generates approximately $1.6 million annually in revenue.